Organic SEO
Drive more relevant traffic, leads, increase the percentage of visitors to your website & turn them into your customers.
- SEO Audit
- Initial Alignment
- On-Page Optimization
- Landing Page Optimization
- Strategic Link Building
- Social Media
- Email Marketing
- Measuring Results
Initial Assessment
Prior to the audit, we employ sophisticated crawling tools and analytics to amass a rich dataset of SEO metrics for your site. This encompasses a thorough analysis of Google Analytics for traffic and user behavior insights, complemented by diagnostic data from Google Search Console.
Accessibility
The initial phase of our audit evaluates the crawlability and accessibility of your site for search engines.
Key elements we review include:
- Robots.txt
- Robots meta tags
- HTTP status codes
- XML sitemaps
- Optimized site architecture
- Essential server-side elements, such as site speed, mobile responsiveness, and SSL security
Indexability
Post-accessibility confirmation, our attention shifts to effective indexation of your site’s pages. We run targeted search queries across Google, Yahoo!, and Bing to gauge the extent of your website’s indexation.
On-Page Ranking Factors
This segment is dedicated to examining on-site elements with a direct bearing on your search rankings.
Duplicate Content Resolution
URLs often serve as primary entry points for duplicate content across a website. We implement canonical tags and 301 redirects to eliminate such redundancies and improve SEO performance.
Quality and Relevance of Content
Content is the cornerstone of SEO success. Our audit evaluates the quality, keyword relevance, and user engagement levels of your on-site content, including blogs, product descriptions, and landing pages.
Information Architecture & Core Web Vitals
Your site’s architecture and usability have a direct impact on both search rankings and user experience. We assess and optimize your site’s architecture, along with Core Web Vitals, to ensure a seamless user experience and improved search visibility.
Keyword Cannibalism Remediation
Keyword cannibalism undermines the SEO potency of your web pages. Our audit identifies such issues and recommends appropriate fixes, such as consolidating content or employing more targeted keyword strategies.
HTML Markup Optimization
We scrutinize your site’s HTML elements, including title tags, meta descriptions, heading tags, and image alt text, ensuring they are optimized for both search engines and users.
Strategic Outlinking
Strategic outlinking to credible sources enhances both your content’s authority and your page’s SEO performance. We assess the quality and relevance of your outgoing links.
Off-Page Ranking Factors
Off-Page Ranking Factors are crucial for enhancing your brand’s online visibility and credibility beyond your own website. This section outlines Quantazone’s strategies for building a strong external profile through backlinks, social engagement, and authority metrics.
Backlink Quality and Relevance
High-quality backlinks from reputable websites are a strong ranking factor. Our audit reviews the quality, relevance, and diversity of your backlink profile to ensure it aligns with best SEO practices.
Domain and Page Authority Evaluation
These metrics give an overall impression of your website’s credibility and SEO potential. Our audit includes a thorough analysis of both Domain Authority (DA) and Page Authority (PA) metrics.
Social Engagement and Authority Metrics
Social engagement metrics such as shares, likes, and follows have a peripheral impact on your SEO. We analyze your brand’s social media performance to understand its impact on your website’s SEO. Based on these insights, we formulate a channel-specific content strategy to maximize ROI.
Email Marketing Optimization
We assess your current email marketing initiatives and devise a targeted strategy, leveraging marketing automation tools to engage your audience effectively.
Competitive Benchmarking
Benchmarking your SEO metrics against competitors provides invaluable strategic insights. We benchmark your off-page factors against industry leaders to identify areas for strategic improvement.
Competitive Analysis
In the final stage of our digital marketing strategy formulation, we undertake a meticulous competitive analysis. Your digital presence is benchmarked against three strategically chosen competitors in your industry. This involves a multi-faceted evaluation across key performance indicators, customer engagement metrics, and SEO rankings.
Initial Alignment
Leveraging actionable insights from our comprehensive SEO audit, we’ve crafted a bespoke SEO strategy aligned with your specific business goals. Understanding that SEO is an ongoing commitment, our retainer model facilitates proactive and sustained optimization, ensuring agility in a dynamic digital ecosystem.
Meta Tag Optimization
Creating engaging meta titles and descriptions to enhance click-through rates (CTR) while maintaining brand consistency.
Content Quality
Guarantee that your site’s content meets high-quality standards, is contextually relevant, and is structured for search engine affinity through methods like header optimization and semantic HTML tagging.
Technical SEO
Addressing critical elements like site speed, mobile-friendliness, and secure, accessible URLs to provide an optimal user experience.
Landing Page Excellence
The landing page is often the first interaction a potential customer has with your brand. We ensure that this interaction is impactful by optimizing the landing page’s structure, content, and user experience.
User Experience (UX) Design
Implementing intuitive layouts and compelling calls-to-action to guide visitors toward desired actions.
Keyword-Targeted Content
Crafting content that not only resonates with your audience but also ranks well for targeted keywords, enhancing both visibility and credibility.
Quality Score and Conversion Optimization
A well-optimized landing page not only improves the Quality Score but also enhances the conversion rate. We employ A/B testing, heatmaps, and user behavior analytics to continually refine the landing page experience.
Influencer Engagement
We initiate and nurture relationships with key influencers in your industry. By commenting on their blogs, sharing their social media content, and strategically reaching out via personalized emails, we lay the groundwork for mutually beneficial partnerships that result in valuable backlinks.
Content-Driven Strategy
We employ a content-centric approach, creating high-caliber, SEO-optimized assets that naturally attract backlinks. This includes insightful e-books, comprehensive how-to guides, industry reports, and visually appealing infographics, all designed to resonate with your target audience.
Community Participation
Our team actively engages in relevant forums, LinkedIn groups, and other niche online communities. By providing expert insights and valuable content, we not only foster brand awareness but also encourage natural link sharing and customer trust.
Media Outreach
Leveraging our extensive network and PR capabilities, we secure media coverage, interviews, and product reviews from reputable bloggers and journalists in your industry
Guest Blogging
Building quality inbound links is a complex yet crucial element of a comprehensive SEO and content strategy. Our team specializes in identifying and securing guest blogging opportunities on high-traffic websites and niche-specific blogs that align with your industry. This not only boosts your site’s authority but also drives targeted traffic, thereby improving your search engine rankings. To amplify the reach of your guest posts, we also incorporate influencer partnerships, ensuring your content gains maximum visibility.
Competitive Backlink Analysis
To stay ahead of the curve, we continuously monitor your competitors’ backlink profiles. This enables us to identify new link-building opportunities and adjust our strategies accordingly.
Performance Metrics and KPIs
Every link-building activity is tracked and measured against predefined KPIs, ensuring transparency and accountability in our efforts.
Audience Segmentation
Utilizing state-of-the-art analytics and data management platforms, we segment your target audience based on behavioral patterns, demographic data, and customer journey stages.
Custom Content Creation
Armed with these analytics, we curate tailor-made content designed to engage and convert. This ensures that we maximize ROI through targeted messaging.
Content Calendar
Our organized content calendar serves as a strategic roadmap, facilitating consistent and timely posting across all platforms. This allows for higher engagement and visibility.
Social Listening
Leveraging cutting-edge social listening tools, we monitor real-time customer sentiment and feedback. This enables dynamic strategy adjustments and proactive customer engagement.
Performance Metrics
Key Performance Indicators (KPIs) are meticulously tracked and analyzed to provide actionable insights. These metrics guide ongoing strategy optimization to achieve your business objectives.
Strategic Utilization
Quantazone capitalizes on email marketing as a potent channel for customer engagement, lead nurturing, and conversion rate optimization.
Audience Segmentation
Leveraging cutting-edge data analytics, we segment your existing email list based on factors such as customer behavior, purchase history, and engagement metrics.
Targeted Content Delivery
Utilizing these segmented lists, we deliver highly personalized and relevant content to your audience. Our timing strategy ensures maximized engagement and opens rates.
Marketing Automation
We employ best-in-class marketing automation tools to streamline campaign management, automating routine tasks and enhancing efficiency.
Performance Tracking
Key Performance Indicators (KPIs) such as open rate, click-through rate, and conversion rate are meticulously monitored for real-time analytics and actionable insights.
A/B Testing
To optimize campaign performance, we implement rigorous A/B testing strategies. This allows us to refine email content, design, and calls-to-action for higher conversion rates.
ROI Focus
All our email marketing initiatives are engineered to achieve a high Return on Investment (ROI), continually optimizing for better cost-efficiency and increased revenue generation.
Measuring Results
It’s important to understand that SEO takes time to see results so you won’t see any major increase in traffic or revenue within the first month. However, good things do come to those since with SEO the return on investment is high over time. Once you build SEO momentum the value lasts for a long time, unlike advertising that stops driving traffic as soon as you stop paying for ads.
Organic Traffic
53%: The percentage of all trackable website traffic comes from organic search. (Think with Google)
Google Search Engine
91.75%: The total worldwide search engine market share Google currently holds. (StatCounter)
Huge ROI
~20: The number of times SEO has more traffic opportunities than PPC on both mobile and desktop. (Moz)
Bring Visitors
The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista)
Marketing Trends
94% of marketers use social media for content distribution. (Hubspot)
Content Is King
89% of content marketers used blog posts in their content creation strategy. (SEMrush)
