Paid Media
Create, manage, and monitor your paid digital campaigns with dedicated PPC and social media experts
- Comprehensive Campaign Planning
- Bid and Budget Management
- Advanced Targeting and Remarketing
- Performance Metrics and Continuous Improvement
Search Ads and Ad Groups
At Quantazone, we believe in a meticulous approach to paid advertising. Your campaign will be segmented into specific ad groups, each tailored to target different industries, product categories, or geographies. This segmentation allows for optimal performance and granular control over the campaign metrics.
Text Ad Development
We don’t just write ads; we craft compelling narratives. Utilizing industry best practices, we incorporate features like site links, call extensions, and callouts to make your ads irresistible to potential customers.
Keywords and Semantic Analysis
Keywords are the backbone of any successful PPC campaign. Post an initial consultation, we deploy advanced keyword research tools to identify high-performing keywords and semantic phrases that resonate with your target audience.
Bid Optimization Strategies
We employ dynamic bidding strategies aligned with the campaign’s Key Performance Indicators (KPIs). Whether the focus is on Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA), our algorithms ensure that you get the best ROI.
Budget Allocation and Monitoring
Effective budget management is crucial for campaign success. We constantly monitor the budget allocation across various ad groups and platforms to ensure optimal utilization and performance.
Display Ads and Contextual Targeting
Beyond search advertising, we leverage Google’s extensive network of partner sites for display advertising. Our advanced contextual targeting ensures that your ads appear at the most opportune moments, enhancing engagement and conversion.
Remarketing Strategies
We understand the value of customer retention. Our remarketing strategies are designed to re-engage users who have previously interacted with your brand but have not converted. This increases the likelihood of conversion and maximizes the lifetime value of each customer.
Measurement and KPI Tracking
We believe in data-driven decision-making. Our comprehensive reporting includes tracking of meaningful KPIs, ensuring that the campaign objectives are met and providing actionable insights for future strategies.
Competitive Benchmarking and Analysis
In the ever-competitive digital landscape, understanding how you stack up against your competitors is invaluable. We conduct a thorough competitive analysis, benchmarking your digital presence against industry leaders to identify areas for strategic improvement.
Display Ads
Adverts placed on the Google Display Network reach up to 90% of internet users. (WordStream)
Boost Your Business
77% of users are confident they can recognize paid search ads. (Clutch.io)
Cost Optimization
62% of marketers stated they will increase their PPC budgets for the following year. (Hanapin Marketing)
Huge ROI
PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
Bring Visitors
74% of brands say PPC is a huge driver for their business. (State of PPC)
Marketing Trends
79% of marketers say PPC is hugely beneficial for their business. (Hanapin Marketing)
